Judul : We compared prices at Whole Foods to those at Trader Joe’s — and the results were surprising
link : We compared prices at Whole Foods to those at Trader Joe’s — and the results were surprising
We compared prices at Whole Foods to those at Trader Joe’s — and the results were surprising
Yelp/Jane W
Whole Foods
Whole Foods has been desperately trying to shed its “Whole Paycheck” reputation for years as it loses millions of customers to grocery store rivals like Kroger and Trader Joe’s.
The news that Amazon is buying Whole Foods for $13.7 billion could make the upscale grocery brand a lot more competitive when it comes to prices.
Amazon has the “financial capacity to price aggressively,” Moody’s vice president Mickey Chadha wrote in an email.
“Dominant players like Walmart, Kroger, Costco, and Target now have to look over their shoulders at the Amazon train coming down the tracks,” Moody’s lead retail analyst Charlie O’Shea said.
In April, we visited a Whole Foods and a Trader Joe’s to see how their prices on 28 similar items compared. The two stores are just a few blocks away from each other in New York’s Union Square.
Overall, our Whole Foods basket was about $30 more expensive than our basket at Trader Joe’s, but not everything at Trader Joe’s was cheaper. Many prices were actually quite similar at the two stores.
The final bills came to $115.90 at Whole Foods and $85.33 at Trader Joe’s, after we accounted for the products’ varying package sizes.
Here’s how the prices compared:
Red peppers
Trader Joe’s: $0.99 each
Whole Foods: $3.99 per pound
One medium-sized red bell pepper weighed nearly one pound, so peppers were far more expensive at Whole Foods.
Organic avocados
Trader Joe’s: $2.29 each
Whole Foods: $2.79 each
Organic strawberries
Trader Joe’s: $5.99 for 16 ounces
Whole Foods: $5.99 for 16 ounces
Strawberries were expensive across the board.
Green seedless grapes
Trader Joe’s: $3.99 for 20 ounces, or $3.19 for one pound
Whole Foods: $2.99 for one pound (on sale from $3.99 per pound)
Organic bananas
Trader Joe’s: $0.29 each
Whole Foods: $0.99 per pound
Three medium-sized bananas weighed around a pound, so this was a close call.
Multigrain bread
Trader Joe’s: $2.99 for 24 ounces
Whole Foods: $3.49 for 24 ounces
Buying two loaves of bread at Whole Foods would have brought the cost down to a comparable $3 per loaf.
White bread
Trader Joe’s: $2.69 for 24 ounces
Whole Foods: $3.49 for 24 ounces
There was a big difference, though the white bread at Whole Foods was organic.
Ground beef
Trader Joe’s: $4.99 per pound
Whole Foods: $9.99 per pound
Again, the cheapest option at Whole Foods was organic.
Ground turkey
Trader Joe’s: $3.99 per pound
Whole Foods: $7.99 per pound
Uncured sliced bacon
Trader Joe’s: $5.49 for 12 ounces
Whole Foods: $4.99 for 12 ounces
Whole Foods is the winner here and there was a good selection on sale.
Organic white potatoes
Trader Joe’s: $1.oo per pound
Whole Foods: $1.20 per pound
Organic white tortilla chips
Trader Joe’s: $2.69 for 16 ounces
Whole Foods: $2.99 for 16 ounces
Vanilla ice cream
Trader Joe’s: $3.99 for 32 fluid ounces
Whole Foods: $4.99 for 32 fluid ounces (organic)
Trader Joe’s ice cream was cheaper but the 365 version at Whole Foods was organic.
Parmesan
Trader Joe’s: $5.38 for one pound
Whole Foods: $12.77 for one pound
Organic mayonnaise
Trader Joe’s: $3.69 for 16 ounces
Whole Foods: $3.69 for 16 ounces
A dead heat!
Extra virgin olive oil
Trader Joe’s: $6.99 for 33.8 fluid ounces
Whole Foods: $9.99 for 33.8 fluid ounces
Organic marinara sauce
Trader Joe’s: $2.49 for 25 ounces
Whole Foods: $2.99 for 25 ounces
Organic spaghetti
Trader Joe’s: $1.29 for 16 ounces
Whole Foods: $1.49 for 16 ounces
Chili flakes
Trader Joe’s: $1.99 for 1.3 ounces
Whole Foods: $3.99 for 0.99 ounces
Dried basil
Trader Joe’s: $1.99 for 0.3 ounces
Whole Foods: $2.99 for 0.53 ounces
Organic crunchy peanut butter
Trader Joe’s: $3.49 for 16 ounces
Whole Foods: $3.99 for 16 ounces
Organic milk
Trader Joe’s: $3.49 for a half gallon
Whole Foods: $2.39 for a half gallon
The milk at Trader Joe’s is organic.
Organic plain yogurt
Trader Joe’s: $3.99 for 32 ounces
Whole Foods: $3.39 for 32 ounces
Whoa! A great deal on organic plain yogurt at Whole Foods.
Frozen peas
Trader Joe’s: $1.29 for 16 ounces
Whole Foods: $1.39 for 16 ounces
Almond Breeze almond milk
Trader Joe’s: $1.99 for 32.8 ounces
Whole Foods: $2.19 for 32.8 ounces
Both stores stock Almond Breeze almond milk, we did a direct comparison of the product: Trader Joe’s was $0.20 cheaper.
Hummus
Trader Joe’s: $1.99 for 8 ounces
Whole Foods: $2.19 for 8 ounces
Eggs
Trader Joe’s: $2.69 for a dozen cage-free large eggs
Whole Foods: $4.39 for a dozen organic large eggs
Note that Whole Foods’ eggs are organic and Trader Joe’s are cage free.
Rolled oats
Trader Joe’s: $3.99 for 32 ounces, or $2.00 per pound
Whole Foods: $3.19 for 18 ounces, or $2.84 per pound
Whole Foods is definitely more expensive for meat, cheese, and specialty items like olive oil. But overall, prices for basic products were pretty similar at the two stores. Here’s the final bill:
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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